#Angry birds 2 game characters series

Since 79% of their revenue is tied to the Angry Birds brand, the company had to work on diversifying its titles to fuel their growth consistently in the market. The Growth of Angry Birdsīut it wasn’t just the launch of Angry Birds that made them successful. So how did Rovio launch a game that became of the most successful games in the market? Growth strategizing. According to Rovio, their titles received over 3.7 billion downloads! With Angry Birds, Rovio has produced some of the most impressive mobile growth statistics in the industry – $12 billion in revenue in 2012 and an estimated $50 billion in 2017. While most other games struggle to maintain their place in the increasing app market competition, the two games are still top grossing. It sets up the motives of the participants of the story.With over 50 million downloads and 200 million minutes of game play each day, Angry Birds and its sequel Angry Birds 2 by Rovio have become two of the most addictive and popular mobile games of their time. The premise is absurd, but it has all the needed elements for a compelling story. This simple singular emotion sets the narrative framework from which the whole world is extrapolated. This communication is the start of the emotional bond.Īnger is an emotion that everyone can relate to. This is something that is inherent to the most profound levels of human communication. Empathy is our ability to understand and reflect on the emotions of others. The answer is the start of the story, and the story is the beginning of the adventure.Įmotions are what make us human. The question pops to mind instantly, upon hearing the name of the game. This is the basic premise of the Angry Birds story. Why is this bird so angry? - It’s angry because the Bad Piggies have stolen its eggs. “Happy families are all alike every unhappy family is unhappy in its own way.” - L. I am not sure, but I think that the graphics designer Tuomas Erikoinen created the version that ended up in the product.Ī screenshot from the original Angry Birds game. To the best of my knowledge, Jaakko Iisalo, the design lead at the project, made the initial sketch of the birds. I am not quite certain who was responsible for the original design of the characters. They had launched several games prior to hitting it big with the original Angry Birds game in 2009. Rovio as a company was founded by a group of friends and relatives in Finland, sometime in 2003. These lessons are often taken for granted and ignored! The origins The focus on the simplicity of these characters offers some very valuable insights into character design. For many people, especially the non-gamers, they remain one of the most iconic video game characters on par with Mario and Sonic the Hedgehog. The original Angry Birds game was one of the first breakthrough hits on, at that time, a brand new platform of mobile touch devices. I have to admit also that I still have a soft spot for these birds.

Therefore, my observations are just a tad bit different than the observations of an outsider. My time at Rovio ended after they shuttered their studio in Tampere, Finland.

#Angry birds 2 game characters series

I did work on a couple of titles that were part of the Angry Birds franchise and made a series of prototypes, none of which ever saw the light of day. Back then I was just a novice game designer there without much say in how this franchise was treated. I had a good fortune to be hired by them in 2012 when they were arguably at their peak. Yet I still believe that these characters, especially their original incarnation, offer some very important lessons relevant for Character Designs and Branding.įull disclosure: my first job in the gaming industry was at Rovio. I am aware that it is the year 2021, and that talking about Angry Birds now might look as anachronistic. “An elegant weapon for a more civilized age.” - O.